DoughGetters is a strategic accounting partner that offers a wide range of services for SME’s in South Africa using a large network of bookkeepers, accountants and other professionals in the financial field.

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How to define your target market

You can’t go far in business without customers. Make sure you know who yours are, and what they want. Use these tips to help learn more about your target market. What does it mean to define a target market? From the moment you came up with your business idea, you probably had...